Tag: reyna mathur

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Trends

The mistakes of a start-up owner

Where every second person is the owner of a ‘start up’, business owners would fare better after changing their mindset.
by Reyna Mathur

Are you an entrepreneur with a fresh start up company just waiting (or struggling) to get off its feet? After the first heady rush of getting your ideas into action, securing funding for your venture, even getting a partner or two on board, buying or renting an office premises and hiring a certain number of staff members, it is time to ask – Now what?

Why do so many start-ups fail?

Most start-ups are born for a reason, fuelled by a passionate dream. They even find financial backing from partners who are as invested in that start up’s vision as the founder himself. And yet, once the first few days, then weeks, then months roll by, several start-ups fall by the wayside. Several shut down after the first year of operations, others scale down considerably, while still others cut their losses and sell. Many others continue to struggle, before finally giving up in the face of mounting losses.

1. Allowing the dream to die. “The thing to remember is that whatever happens, closing down is not an option,” says Manali Sengupta (34), who founded an online cooking class a few years ago. She is now based in the US. “What most people do is spend a lot of time gathering their resources for a year, maybe two years. What they don’t spend enough time is on internalising their vision, making it so powerful that even in times of obstacle, their dream should pull them through. A friend of mine also started a similar venture like mine, but she gave it up in a few months because she couldn’t find many interested takers.”

It is said that those who let their dreams die do not dream hard enough. The trick is to pull on and motivate yourself to push ahead, especially on the bad days.

2. Not doing market research. What may seem like a great idea to you might have already been implemented by somebody else. Take the time to study the potential market and the need for your business in it. If there are 10 people already doing the same thing that you are doing, you need to ask yourself if following on their footsteps is the right way to go. You might have to tweak your idea to come up with a better solution than your competition.

Studying your market with an expert and then floating the idea to people you trust will help you get initial feedback which is most crucial for any start up.

3. Not being innovative. Again, this deals with not thinking through your business objective enough, but we’re going to go a step ahead and explore the possibility where a person owns a start up with a great idea but whose mode of operations is about 20 years old. “A student of mine started a small news website two years ago,” says Geetha Sukumar, a media professional from Chennai. “She worked very hard at it, but she ran it like she would run a print publication. Very soon she began to struggle because she was not able to attract ad revenue to it. I advised her to reassess the medium she was dabbling in – digital is an instant medium, so you cannot give delayed updates. She quickly regrouped and now she owns five other web platforms.”

4. Trying to reinvent the wheel. In a world where zany ideas are being pitched by the second, it is next to impossible to create a concept or product which may be an actual new invention. It is sometimes enough to just give a new spin on a contemporary idea – instead of reinventing the wheel, it is sometimes sufficient to let the wheel assume a new avatar which others have not thought of before. Take the case of two Mumbai-based sisters who came up with a blanket that protects the wearer from mosquitoes. Instead of spending months in researching and trying to come up with skin creams or products to kill mosquitoes at their breeding sites, they simply understood that humans are at their most vulnerable when they are asleep – and hence created a protective layer against dengue and malaria-causing mosquitoes. Today, their patented blanket is being sold in large numbers and they have orders from all over the country.

5. Trying to make money from Day 1. Any good businessperson will tell you that a new venture takes a minimum of two years to make good money, and a further three years to stabilise. Sure, you may start making money in the first few months, but remember that each period of monetary gain is followed by a plateauing of creativity and funds. Only perseverance and more hard work can help you tide over these bad phases.

(Picture courtesy www.theocmx.com. Image is used for representational purpose only)

Categories
Tech

Why use fitness-tracking watches?

Fitness and technology merge seamlessly with sport watches that give real time details of heart rate, speed and performance specs.
by Reyna Mathur

Fitness is a rapidly growing industry all over the world, and it is crossing paths with other industries as well. This is especially true of the technology industry, which is churning out fitness-based gadgets, apps and even games almost by the week.

India is a lucrative market for these apps and devices – as per industry estimates, the country’s fitness industry is growing at a steady 20 per cent annually, and interest in technology that aids the fitness-conscious Indian’s efforts are more than welcome.

Fitness gadgetsTracking this interest, several foreign companies such as TomTom and Samsung have already launched or announced future launches of GPS sport watches that track the user’s daily fitness regimen, in India. Not only are the watches great to look at and easy to use, users say they more than serve their purpose as well.

What’s the deal?

Says Ashish Chittarmani, a Goregaon resident who regularly cycles to work and works out every evening, “I gave up going to the gym many months ago, because I found that I enjoyed outdoor running and cycling more. However, I wondered how to track my progress when I exercised outdoors, because one can only measure one’s steps or note the fluctuations in weight.” For people like Ashish, these fitness sport watches go a long way in helping them pace their workouts and monitor daily progress.

Adds Dr Rehan Billimoria, cardiologist who specialises in post-operative exercise, “I recommend these fitness apps and sport watches to my patients who are looking to exercise – many of them for the first time – after some degree of cardiac trouble. They are apprehensive about over-exerting themselves, and not everyone likes to employ a personal trainer. I find it easier to ask them to get these fitness watches because just one device lets them know how fast or slow they are going, where they need to relax or step up – all of this without constantly having to call me for advice.”

He adds that the fitness-friendly technology has wider implications in helping persons of age and disability exercise better, especially without the help of assistants. “A colleague of mind helped trained a wheelchair-bound young girl in Gujarat to do hydro-aerobic workouts as part of her physiotherapy. People like her can monitor their own progress with these fitness watches. Today she doesn’t need a trainer shouting instructions at her, and she is doing well in her sessions.”

What users find useful

The biggest benefit of using such a gadget is that people can set their own fitness goals and monitor themselves without the need for a trainer. Many runners find that having such a watch strapped to their wrist is a better motivator than having a trainer constantly give you pep talks.

But what users find very useful is the real-time feature of all these gadgets. “When one is training for a marathon or a cyclothon, one needs to know individual time, how many kilometres covered, with a corresponding detail of physical changes such as calories burnt, heart rate at peak activity level, etc,” says Prashant Pawar, a gymnasium trainer. “I advise my clients to use fitness apps even inside the gym while doing free hand exercise or spot jogging. Knowing immediately how much your body can take is crucial in understanding which workout works best,” he adds, admitting that he even takes tips from these apps to help his clients better.

For those who are quite technologically-savvy, it is a plus to know that the sports watches launched by major players also sync seamlessly with popular fitness platforms for more in-depth results. “I like to set goals for myself every week, which I break down into smaller daily goals,” Ashish explains. “For example, I set a target for a certain number of calories to be burnt in a 10-minute swim. If I’m ‘going blind’ with my regime (i.e. without a device to measure performance), I might under-perform or go overboard hoping to burn more calories. Having a smart sports watch helps at such times.”

(Pictures courtesy thehealthpunch.com, www.news.com.au. Images are used for representational purpose only)

Categories
Do

How to put scrap to good use

We all have unusable scrap lying around the house. It is possible to put it to good use with a little creativity.
by Reyna Mathur

We buy so many things every year, big and small, and as time passes, many of these things begin to age. But instead of throwing them away, we can re-use them or break them up to decorate other objects, too.

Rummage around the house and you will find several useless things – old magazines, discarded glass bottles, plastic pots and containers, old clothes, faded paintings, shoelaces, frayed ribbons, to name just a few. You may be obsessive about clearing out the junk, but if you decide to get creative, you can reuse the scrap.

Wood chipsOld wooden pieces and chips: There is nothing you can do with pieces of wood left over from creating furniture. All you can do it throw them away or let the carpenter clear them. Instead, why not use the wood chips to create a 3D effect design? Unless you are very proficient with a hammer and chisel, you will require the help of a carpenter to do this. Select a surface with a design – an old faded painting is a good place to start – and using a pencil and scale, demarcate the areas of the painting you want to create a 3D effect on. Then instruct your carpenter to copy your design and specifications and further create chips of exact shape and thickness to paste over the painting. You can colour the wood chips in the colours of the surface you have pasted them on, and voila! Your 3D design is ready. You can even use this technique to create greeting cards or glam up flower vases.

Magazines and newspapers: You can create pretty bookmarks or paper 3D cut-outs simply by cutting old papers of different designs and colours into specific sizes and gluing them one over another to create a thick paper surface. If you’re throwing a party, create your own decorations by using old papers lying about the house. If you’re fond of making murals and montages, put magazines to good use for the purpose. If you have old newspapers lying around, use them to make miniature kites and colour the finished product. These can be stuck on walls for a pretty effect.

Marbles: Many homes have entire jars of marbles stashed away. The great thing about marbles is that they have great aesthetic appeal and can be glued to almost any surface permanently. You can create a very beautiful showpiece by gluing marbles in a design of your choice using a good adhesive. Lightly tie up the showpiece with string till the glue sets and the entire assembly is able to bear its own weight. Alternately, you can try gluing marbles on the outside of a light bulb to give a stunning visual effect once the light is switched on.

Old sarees and clothes: It is a good idea to give away your old clothes to the needy, but if you have any of them still lying around the house, you can put them to use. How about making a large patchwork quilt or blanket using old cloth scraps, stitching them together on a base cloth, and stuffing it with cotton? If you are adept at using a needle and thread, you could stitch clothes for small children out of sarees and old shirts, or make beautiful washcloths to use around the house.

Buttons, broken magnets, badges: Every house has a huge collection of these items. Simply cull buttons of different sizes and colours and stitch them in aButtons crazy pattern on a plain handbag. Do the same with old pins, badges and broken magnets to jazz up your bags and skirt hems. If you wear ankle socks, you can make them more interesting by sewing buttons along their elastic band. Some people even sew different coloured buttons on plain canvas shoes for an interesting effect.

Ribbons: Ribbons can be put to a variety of uses, especially in embellishing the surface of objects. You can tie two or three ribbons of different colours (but the same width) end to end and use the same to tie up wrapping paper on a gift. Or you can create floral patterns by twining ribbons together. If you have thin ribbons, use them to make wristbands. You can also braid three ribbons together and tie up your documents in them. Alternately, twirl several ribbons together and tie up the ends; use this as a hair band or like a loose scrunchie.

(Pictures courtesy singmah.com.sg, heavypetal.ca, theibtaurisblog.com. Images are used for representational purpose only)

Categories
Deal with it

6 ways to identify a shopping addict

Here are surefire ways to identify a shopping addict and get them help before they are completely broke and depressed.
by Reyna Mathur

All of us know at least one person who is so addicted to shopping, he or she will not think twice before spending even when they are broke. Do you identify with this scenario: A young girl works in a private firm. In her spare time, she surfs shopping sites and keeps adding items to her virtual shopping cart. Not a single day passes without her buying something for herself, and when packages arrive at her home and office on a daily basis.

Then her credit card bills catch up on her. Soon, she buys many credit cards to settle the bills on the previous ones – and also to increase her spending power. The situation soon lands her in huge debt, but through it all, she still can’t stop shopping.

If this sounds familiar, you or someone you know is a shopping addict. It is a dangerous addiction that lands people in a severe financial crunch, but like other addictions, this one too compels the victim to give in to his or her constant urges to acquire the next object of their fancy. Unfortunately, most people don’t take this addiction seriously enough, and fail to see that it is a form of mental illness.

It is easy to tell when a person is a shopping addict.

1. Constantly wanting to buy things. All of us like to shop, but some people take it to another extreme level by buying something, big or small, every single day. If they pass by a store and see something on display that they like, they will buy it immediately without considering if they have enough money for it.

2. They are unable to rest till they buy what they want. There have been cases where shopping addicts have reported insomnia, anxiety and depression to their doctors and therapists, all brought on by their inability to buy something they really liked. They see it as a personal failure to be unable to gratify their own wishes, and this leads to feelings of inadequacy and unhappiness. In the West, there are support groups for people falling under this category, where people come together and share their fears and insecurities about themselves related to their finances. Many of them express a wish to get professional help after finally understanding that they are in the grip of an illness.

Shopping addicts3. They don’t much care how much something costs. All of us are fitted with an invisible ‘radar’ that alerts us when we are considering a purchase. The voice in our heads cautions us with questions like, ‘Can you afford this new TV? Shouldn’t you first pay off your maintenance bills before buying that dinner set?’ The difference with a shopping addict is that he or she can choose to ignore this radar at will, often leading them into a deep financial pit where they flounder but cannot come out of.

4. They are the biggest consumers of EMI spending. Many e-commerce sites have smartly tapped on to people’s tendency to purchase something expensive if there is a reasonable monthly EMI attached to it. A shopping addict will normally explore this option, because it means they can adopt the same principle and buy several more items that month.

5. They borrow money to go shopping. We are conditioned to spend only what we have in our pockets, so it goes against the grain to borrow money. However, most of us borrow money for sudden unavoidable expenses and we set targets to repay the money back as soon as we can. But a shopping addict, normally running short of money owing to his or her spending habits, has no qualms borrowing money to buy a new mobile phone or an expensive saree or even to go on a trip. There is a very high chance that the money will not be repaid on time, because the person will never have enough cash to pay back the loan in time.

6. They don’t use most of the things they buy. For a shopping addict, the thing is in acquiring the object of their affections, not necessarily in using it. With so many purchases piling up one over the other, it is little wonder that they get around to using even half the items that they buy so passionately.

(Pictures courtesy www.addictioncam.com, feinlawyer.com. Images are used for representational purpose only)

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