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Kharcha paani

Shops now want to remain open 24/7

After the Maharashtra Government recently allowed small shops to remain open on all days, traders now want shop timings relaxed.
by The Editors | editor@themetrognome.in

Last week, the Maharashtra State Government decided to allow medium and small shops to remain open on all days of the year, earning a rousing cheer from traders all across the State. Now, shops are aiming to remain open for 24 hours, if not all year, then at least during the festive seasons.

In a letter addressed to Prakash Mehta, Minister of Labour, Government of Maharashtra, the Federation of Retail Traders Welfare Association (FRTWA) has requested the State to allow shops to remain for all 24 hours; failing the granting of this request, the FRTWA has asked for a relaxation of shop timings at least during festive days. In the letter, which has been signed by Viren Shah, President, FRTWA, traders across the State have called for shops to remain open up to 00.30 am for 10 days during Diwali, Christmas and Eid every year, apart from other festival days “which can be mutually discussed and decided.” Writes Shah, “We would also request that shops remain open for 24 hours on the day of Eid, when the moon is seen. Also, AHAR (Association of Hotels And Restaurants) would be happy if restaurants were kept open 24×7.”

Says Shah, “We have made this request so that business and employment will receive a boost in Maharashtra. Already, 35 lakh small and medium shops across Maharashtra are affected by the Government’s decision to allow shops to remain all days of the week, 365 days of the year.” He adds, “We are hoping that the Minister (Mehta) will invite us for a meeting to discuss our request further.”

(Picture courtesy www.livemint.com. Image used for representational purpose only)

 

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Kharcha paani

Ad spends on a high this festive season

A survey on corporates’ plans to push products this festive season reveals maximum thrust will be on television, social media ads.
by The Editors | editor@themetrognome.in

We have now entered the phase known all over the country as ‘the festive season’. Starting with the Ganpati festival, the season will see Navratri, Diwali, Durga Puja and will culminate in Christmas in December.

As per a survey done by ASSOCHAM (Associated Chambers of Commerce and Industry in India), faced with a hard-sell situation, corporates are gearing up to spend about 25 to 30 per cent more on advertising this festive season as compared to the last year, with consumer durables, electronics and automobile sectors taking the lead. “But the blitzkrieg is expected in the e-commerce space vying for higher sales in mobile telephones, shoes, apparel, gifts and electronic gadgets,” says the survey.

Shopping in festive seasonThe feedback from corporates suggest that the marketing teams of the companies engaged in the Business-to-Consumer (B2C) sector have already lined up plans for their ad campaigns which will begin from Navratras and run through Durga Puja, Diwali and right up to Christmas. The period is also considered busy season for the Indian economy with the policy makers and the RBI expecting pickup in consumer spending  to rev up the overall GDP growth in the current financial year to 5.5 to 6 per cent, ASSOCHAM General Secretary DS Rawat said while releasing the findings.

“Though the corporates are facing higher cost pressure due to high interest rates, rising raw material costs and wages, marketing expenses mainly through advertisements in television, newspapers and the social media have become unavoidable with the companies in the media sector becoming the main beneficiaries,” adds the survey.

By increasing their ad spend by up to 30 per cent this festive season, corporates are hoping for a commensurate rise in their sales hoping that the consumer confidence will return with the new Modi government taking incremental measures to boost the economy, adds the paper. Big and attractive discounts are expected from the main players in the e-commerce space in tie-up with the manufacturers of mobile handsets and other electronic gadgets. In the brick and mortar model, the companies engaged in manufacture of TV sets, washing machines, microwave ovens will do some hard sell.

“They will be required to really go for hard push since the consumer durables and consumer goods sector have not been performing well, as was clear in the June IIP numbers”, said Rawat.

Seeking to build on robust sales in the past few months, supported by lesser excise duty, car manufacturers are expecting a real growth in sales, though they would need to spend more on their advertising and marketing costs, points out the paper. At least 40 per cent of the ad budget of the corporates is typically earmarked for the busy season which coincides with the change of weather and several festivals. The rural market also remains in focus, though the response this year around may not be encouraging because of scanty rainfall.

While TV remains a preferred medium for the FMCG, consumer durables and car and bike ads, the increasing penetration of the social media will also attract the marketing and media planners. The social media is far more focussed when it comes to target audience. Besides, the age profile of those using social media is a big temptation for the media spenders.

Nearly 69 per cent of marketing heads said that companies see in the festive season a perfect time to advertise their products. Even as the media cost has been rising, companies want to work closely through consumer touch points in retail outlets.

“Some of the marketing schemes will come up bundled with financing options like interest free loans, easy EMIs and extended periods of warranties”, highlights the paper.

(Picture courtesy www.dailydealmedia.com, www.topnews.in)

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Vegetables prices up by 80% in two months

The retail and wholesale gap has reduced in two months in Mumbai, but is on an upswing in other places.
by The Editors | editor@themetrognome.in

Just how expensive have vegetables become in the last two months? A recent study by ASSOCHAM (Associated Chambers of Commerce and Industry of India) maps out the exact numbers.

The ASSOCHAM study of 33 ‘mandies’ in India has revealed that during April to June 2014, the gap between the wholesale and retail prices of vegetables has increased by 80 per cent whereas retail prices in 10 centres has been to the extent of 30 per cent.

Releasing the study, ASSOCHAM says, it was also observed that on an average, retailers are selling vegetables at more than 48.8 per cent of wholesale prices and even in some centres, selling prices are at more than 51 per cent.

Vegetables in MumbaiThe study found that while cabbage retail and wholesale price gap has increased from 69.4% to 78.1%, brinjal 62.4% to 66.7%, cauliflower 59.0% higher than the wholesale price, chilly 56.2% to 62.6%, tomato 55.1% to 62% percent, garlic 52.4% to 54.2%, tomato hybrid 50% 58.2%, okra 49.5% to 58.7%, bitter gourd 48.6% to 50.7%, brinjal 45.9% to 56.7% peas and ginger 43.6% and 41.3% and onion increased from 35.3% percent to 48.1%.

The ASSOCHAM study further reveals that while Surat retail and wholesale price gap has increased from 49.7% to 50.8%, Lucknow 48.5% to 54.8%, Shimla 37.9% to 47.3%, Jammu 37.5% to 42.4%, Chennai 34.6% to 37.3%, Guwahati 33.7% to 37.3%, Amritsar 120.5% to 121.8%, Abohar 107.4% to 110.3%, Agra 90.2% to 93.6%, Nagpur 82.8% to 88.2%, Ahmedabad 69.4% to 96.1%, Delhi 68.9% to 83.4%, Chandigarh 68.5% to 73.9%, Dehradun 67.4%  to 63.3%, Jaipur 64.6%  to 62.7%, Mumbai 63.5% to 46.8%, Kolkata 60.8% to 69.5% Raipur 58.0% to 62.7%, Patna 57.2% to 65.4%, Ranchi 56.1% to 57.1%, Hyderabad 53.0% to 51.2%, Bangalore 51.8% to 59.2%,Kanpur 50.9% to 57.1%. 

ASSOCHAM Secretary General DS Rawat said, “The analyses are based on the wholesale price of vegetables and retail price of vegetables in the different markets in India. Wholesale price indicates the price at which retailers are buying from different markets and retail price is the price at which consumers are buying from retailers. The essential vegetables incorporated in the study are Bitter gourd, Brinjal long, Brinjal round, Cabbage, Cauliflower, Garlic, Ginger, Chilly, Okra, Onion, Peas, Potato, Tomato hybrid and Tomato local.”

On the other hand, the ASSOCHAM study has considered 33 market centers in India. The centers are Mumbai, Abohar, Agra, Ahmadabad, Amritsar, Bangalore, Baraut, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Dehradun, Delhi, Gangatok, Guwahati, Hyderabad, Jaipur, Jammu, Kanpur, Kolkata, Lucknow, Nagpur, Nasik, Patna, Pimpalgaon, Pune, Raipur, Ranchi, Shimla, Surat and Trivendrum.

The study has observed that most of the vegetables arrival have recorded declining trend except local tomato, potato fresh and onion (noticeably onion price during 2013-14 has recorded a  life time high). 

Onion arrival grew at a rate of 13.0 per cent during 2013-14 followed by tomato local grew at a rate of 7.9 per cent and potato fresh arrival grew at a rate of 6.2 per cent. Okra and Cauliflower arrival have recoded marginal growth rate of 0.4 percent and 1.9 per cent during the same period, mentioned the study.

(Pictures courtesy www.daijiworld.com, www.chinadaily.com.cn)

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Kharcha paani

Mangoes to cost more this season?

Fall in mango production by about 20 per cent owing to crop damage and rising exports will cause higher costs.
by The Editors | editor@themetrognome.in

Mango lovers may have to cough up more money this year due to short supply of mangoes for domestic consumption owing to significant crop damage and rising export orders pouring in from the UAE, the UK, Saudi Arabia, Qatar, Kuwait, Bangladesh and others.

This is as per an analysis by ASSOCHAM. “Andhra Pradesh, Bihar, Gujarat, Maharashtra and Uttar Pradesh, which together account for about 2/3rd share in India’s total mango production, have recently witnessed nature’s wrath owing to unseasonal rains coupled with hailstorm. This has damaged over 50 per cent crop which is likely to hold up mango arrivals, resulting in upward spiraling of prices,” noted the analysis conducted by the Agri-business council of ASSOCHAM.

“Mango production across India in all likelihood will remain about 15-20 per cent lower than last year’s level of 18 million tonnes (MT) and even the exports are likely to remain muted this year,” said DS Rawat, secretary general of ASSOCHAM while releasing the analysis. Clocking a compounded annual growth rate (CAGR) of over five per cent, the production of mangoes across India has increased from 13.9 MT in 2007-08 to 18 MT in 2012-13. Besides, the cultivated area and productivity have also grown at a CAGR of 2.6 per cent and 2.4 per cent respectively during the aforesaid period.

Of over 1,300 varieties of mangoes grown across the world and India alone cultivates over 1,000 varieties of the fruit.

Andhra Pradesh and Uttar Pradesh together account for about half of the total mangoes being produced in India, with both the States accounting for almost similar share of over 24 per cent. Karnataka (10 per cent), Bihar (7.6 per cent) and Gujarat are amid top five states with high share in mangoes’ production across India.

The UAE is the top most export destination for India’s mangoes accounting for over 61 per cent share followed by the UK (12 per cent) and Saudi Arabia (five per cent). Qatar, Kuwait and Bangladesh are other leading export destinations for Indian mangoes.

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Kharcha paani

Mall tenants shifting from Mumbai to smaller cities

More mall tenants are moving to smaller cities, which promise better returns. Mumbai and other metros are seeing this trend.
by The Editors | editor@themetrognome.in

Mumbai’s spiralling real estate costs and high inflation are jointly pummelling shopping mall tenants – they are now shifting out of pricey Mumbai and other metros’ malls for locations in Tier II and III cities, finds a recent survey by ASSOCHAM (Associated Chambers of Commerce and Industry in India).

“Under pressure of high rentals and low footfalls, one-third of retail tenants at the shopping malls in the large cities like Mumbai, Delhi, Chennai, Bangalore, Kolkata are shifting in tier-II and III cities like Nagpur, Jaipur, Pune, Indore, Lucknow, Ludhiana and Chandigarh among other such cities,”, the survey reveals. Titled ‘Shopping malls increasingly losing shine in big cities’, the trend survey adds that as per estimates, roughly 300 to 350 malls came up in the country over the last two years but 75 to 80 per cent of the spaces in these malls lie vacant. Around the same time, as many as 95 malls have shut shop, according to the survey.

shopping in Mumbai“The major three core benefits for the retailer-tenants to move to smaller cities are lower operational costs and comparatively lesser competition and the novelty value still left in these areas where even the nearby rural population is thronging the air-conditioned halls and getting the taste of comfortable shopping,” says Rana Kapoor, President, ASSOCHAM.

Other such cities where mall-based retailers are moving include Goa, Kochi, Vijayawada, Visakhapatnam, Mysore, Coimbatore, Trivandrum, Guwahati, Ahmedabad and Surat and they still hold more potential for growth. “High cost of operation, economic slowdown and wearing down of the novelty [associated with malls] have all combined to reduce the number of foot falls in the malls in big cities. One of the main reasons for the high rentals in the big city malls is the exorbitant land prices and high development costs. Thus, in the foreseeable future, making such malls profitable ventures will remain a challenge,” said Kapoor.

In Tier II and tier III cities, there is greater scope for growth.  Also, larger chunks of land are available in these cities compared with metros, and at lower cost. The shopping trends in metro cities have influenced the consumer behaviour in Tier II and III cities that are now witnessing a major shift from conventional trader-run standalone shops to larger format retail malls.

The trend can be attributed to factors like the dynamic change in the shopping trend, average spending power of the socio-economic classes in the Tier II to VI cities, demand of various products under one roof, increase in brand consciousness are a few factors that multi-brand discount franchising stores drives on, adds the ASSOCHAM survey.

(Pictures courtesy gyaandarpan.com, www.hg2mumbai.com. Images are used for representational purpose only)

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Kharcha paani

Activists fume as BEST decides to give free passes to corporators

32 city-based activists have written to the BMC chief asking why the running-in-losses BEST is being burdened with this largesse.
by The Editors | editor@themetrognome.in

The Brihanmumbai Electric Supply and Transport (BEST) Undertaking has, financially, been in the red for several years now. The Undertaking has tried to make up for its losses (on all its bus routes in Mumbai) by regularly increasing ticket fares, but to no avail.

And now, surprisingly, the BEST has decided to award free travel passes to the BMC’s 241 Corporators and Committee members on its AC buses. There are 227 elected corporators and 14 nominated corporators. This idea has upset activists in the city, two of whom – Gaurang Vora and Kamlakar Shenoy – have shot off a strong letter of protest to BMC Commissioner Sitaram Kunte last week. The letter is supported by 30 other Mumbai-based activists.

The letter reads, “We, the residents of Mumbai, would like to lodge our strong protest against wastage of scarce public funds to grant free travel to 241 Corporators and Committee Members on the AC buses of loss-making BEST undertaking.

“We fail to understand the logic for this largesse by the BMC administration. The demands of our representatives are ever increasing with no collateral accountability. The Corporators have no responsibility for providing better civic conditions – like pothole-free roads, un-encroached footpaths and public open spaces, choked drains and nallahs, clean drinking water supply, better maintained gardens and maidans, etc.”

Gaurang says, “The Corporators already are entitled to free travel on the BEST buses. They were given laptops worth crores of rupees but how many use them? Do they use them to receive complaints from citizens or their feedback? Do they hold regular meetings with the residents of their constituency? Then what right do they have to demand more and more freebies at the cost of tax payers’ hard-earned money?”

The letter urges the BMC to revoke the decision, on the grounds that the “BEST is already bearing losses of up to Rs 748 crore” and further burdening it would result in fare hikes for the ordinary citizen.

“Though we have asked for a hearing on the matter, we have not been given a meeting time yet,” Gaurang said.

(Picture courtesy www.indiastudychannel.com)

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