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“Mount Everest cannot be conquered…”

Says Zamling Tenzing Norgay, the legendary Tenzing Norgay’s son, who found his calling in business – and parallels with mountaineering.
by Subhasis Chatterjee

Tenzing Norgay is the world famous Nepalese Sherpa who was the first to climb Mount Everest along with Edmund Hillary of New Zealand in 1953. But his son, the famous mountaineer Zamling Tenzing Norgay is a highly sought-after personality in the business world. Taking a path away from mountaineering, he is a highly rated motivational speaker today.

Zamling was a famous mountaineer in his own right, and also managed to step out of his famous father’s shadow. He is part of a legacy of mountaineers who have successfully scaled Mount Everest – as many as 11 of his relatives have also achieved this feat! Today, he is a popular guide in demand for various expeditions groups and has led several novices as well as experts through the rugged Himalayas. He also has multiple philanthropic contributions to his name and has conducted various social service projects in the remote rural areas of the Himalayas.

Zamling’s philanthropic contributions include him being an active member of the Sherpa Trust, which was first founded by his late father, Tenzing Norgay and which works for the welfare and betterment of the local Sherpas residing in Darjeeling.

In a recent interview with The Metrognome, Zamling shed light on his view of the mountains and how he finds unique similarities between business and mountaineering. Excerpts from the interview:

Subhasis Chatterjee: You are a successful author, film star and an entrepreneur. Do you consider yourself a wealthy person?

Zamling Tenzing Norgay: Just because someone’s famous does not necessarily mean that he or she is rich. Take the example of my father. Although he was famous, he was not rich. The IMAX movie they made on his life did not make him rich. He was offered $25,000, but that was not important for him as he considered the movie to be merely the first step for the world to learn about the Sherpas. The film allowed more people to get a glimpse of this community and their people and livelihoods.

SC: Is there any similarity between conquering Mount Everest and successfully running a corporate firm?

ZTN: Just like climbing a mountain, starting and running a business is also a journey. Similar to mountaineering expeditions, businesses have targets and goals to be achieved and a team to help execute these goals. These are also the similar steps that mountaineers take when they climb Mount Everest or any other mountain in that case. It involves similar steps of planning, strategising and forming a suitable team for executing that plan. Climbing Mount Everest requires individual skills, in-depth knowledge and teamwork to successfully reach the summit of the tallest peak in the world.

I believe that the most important factor integral in whatever walk of life you are involved in is to be passionate about whatever you do. If you are passionate, you will enjoy it more and when getting involved in it, it doesn’t seem like a burden to you and you strive to make it better.

SC: The Sherpa view of mountain climbing is very different from the Western view…

ZTN: According to Sherpas, the mountains are the abode of the God, especially Everest. So prior to beginning the mountaineering expedition, we perform religious ceremonies and rites in order to seek God’s permission to allow us to climb and to ensure a safe journey ahead. Climbing mountains alone does not interest the Sherpas. They mostly climb because it is necessary for them to earn money through this profession. But Westerners possess a very different belief. They look at the majestic peaks of the Himalayas and say, ‘Wow, this is the highest mountain. Let’s go conquer it.” I am of the view that Mount Everest cannot be conquered but instead you climb it like climbing into your mother’s lap.

SC: You have a degree in Business Administration from an American University. Can anyone really learn things like teamwork, management and leadership by studying in a management school?

ZTN: My experiences from a business school education led to me to understand that a B-school simply teaches you the rules of the game. It is a guiding factor, but more than just a degree, experience is required which comes with the passage of time. You cannot become a CEO the moment you get out of business school. You need to work your way up, from being a manager, to a senior manager and then probably a CEO. This is exactly similar to climbing a mountain, one requires training. You become an expert after gathering experience for numerous years.

SC: Did your father ever encourage you to climb Everest?

ZTN: No, never. I even asked him once to pull some strings so that I could join an Indian expedition team for climbing Everest. But he refused. He climbed it because he had to, he himself did not have any education which was why he felt the need to give us a proper one. But surprisingly, after my first climb atop Mount Everest, my uncles revealed to me that my father had always told them that I would one day climb it too! Although he knew it within himself all along, he never encouraged me to climb.

SC: How should one tackle slow learners in a team of mountain climbers? Are there any lessons that can also be used in terms of businesses?

ZTN: During a mountain climb, everyone has to pull each other’s weight. Even though you might be a slow learner, you may have a good understanding of the terrain which can also be a significant contribution to the team. And on similar lines, even if you are the fastest learner, you might have no understanding of how to fix lines or logistics. For a successful climb to the mountain summit, a good team is required and not just one fast learner. This is also similar in case of business. You often have weak or slow learners in your team, but you need to support each other. One should always try and get a back-up for them, when climbing a mountain everybody is watching each other’s back and supporting each other.

SC: Did your father talk much about his 1953 climb with Edmund Hillary?

ZTN: Most of his stories happened on treks. My father would take clients from Western countries into the Everest Base Camp and then tell his stories during dinner time. Many people paid him extra to listen to his stories. I was very young at that time, may be around only 10. So I did not pay much heed to his stories. But now I wish I had paid more attention!

SC: What is your observation as a motivational expert interacting with people?

ZTN: Currently, there isn’t much sense of adventure amongst the people and they do not take time off for going out on an adventure. A few hundred kilometers away from Delhi there is a range of beautiful mountains. But children nowadays are handed with a TV remote or a play station for playing games on the couch. We need to change this way of thinking.

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Budget stays with a smile

Mumbai-based start-up Vista Rooms has you covered if you’re looking for a brief and low-cost stay in India’s smaller towns.
by Ritika Bhandari Parekh

Picture this: You have a business meeting at Valsad in Gujarat. And for a one-day visit, you do not wish to spend on a luxury hotel. You wisely choose the option of a local budget stay, but the dilemma arises in picking the right hotel.

Enter Vista Rooms, a budget-friendly option for travellers who wish to experience low-cost branded accommodation. With rooms starting from Rs 800 to Rs 1,500, Vista Rooms is hoping to revolutionise the way a local Indian businessman travels.

An idea germinates

Vista Rooms founders (left to right) Amit, Ankita and Pranav

This Mumbai-based start-up was founded by three enterprising individuals – Amit Damani, Ankita Sheth and Pranav Maheshwari. Bidding goodbye to their jobs in the corporate sector, the trio plunged in the competitive budget hotels arena.

28-year old Pranav, who heads the Finance and Technological department says, “The genesis of the idea came from Amit, who travelled the small cities and rural areas of China in his previous job. Over there, he noticed how efficiently one could stay in low-cost hotels and became familiar with their standardisation process. Starting January 2015, he researched the Indian budget hotels domain and chanced upon OYO Rooms which had a similar concept.”

With a belief that the budget hotel market is huge and there is space for competitors to co-exist, they started Vista Rooms. Their third partner, Ankita was heading the acquisitions team for OYO Rooms before she quit and joined them.

With a focus on the Tier II and Tier III cities, she manages the offline sales and partnership domain at Vista. While 27-year old Amit is very active in the social domain and handles the marketing relationship with online travel agents.

No more ‘Buyers Beware’

Normally, a person making online bookings is solely responsible for selecting their hotel rooms based on the customer reviews and photos uploaded. But the team at Vista Rooms is looking forward to making this dubious ‘caveat emptor’ style obsolete. “We want our customers to be exceptionally confident that the room they book via our website will adhere to all the parameters set. So from a clean and comfortable room to a hygienic bathroom, free Wi-Fi, complimentary breakfast to a concierge service – Vista Rooms will make sure that your stay in the small towns and sleepy cities of India is perfect,” says Pranav.

He continues, “The key to this experience is standardisation. Once a hotel property has the stamp of Vista Rooms, they become a part of our brand and their visibility increases. We do not take over the hotel operations, but help them in the sales, marketing and branding of the services.” With the occupancy percentage increasing, it is a win-win situation for the partnering hotels.

The growth story

For Pranav, the most exciting part is the growth story of Vista Rooms. “We started with four properties in April 2015 and over the next four months added 450+ properties across 55 cities in India. This initial success is what helps us stay motivated.”

With a vision to be the number one player in the budget hotel scene, they wish to make online bookings and feedback as seamless as flight bookings. With an asset-light and operational-lean model, the start-up has 40 employees under its wings.

Pranav signs off saying, “We are forever scouting for new talent and would welcome a second round of funding.” So the next time, you are in Salem or Somnath – fret not. Just head to Vista Rooms and look for your smile-worthy accommodation.

For more information and booking details, please visit their website www.vistarooms.com

(Featured image courtesy www.asiatravel.com)

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A business in weddings

Tarun Sarda came up with the unique idea of hosting exhibitions that allowed for the entire wedding shopping under one roof.
by The Editors | editor@themetrognome.in

India is currently witnessing a wave of start-ups, of all forms. Whether IT-based or home baking based, whether large or miniscule in scope, we’re seeing a start-up revolution like no other. Bolstered by the growth of technology and people’s fondness for transacting over the mobile phone, many start-ups are doing steady business.

Tarun Sarda..Tarun Sarda embarked on his start-up journey way back in 1992, when he started an agency that produced ad designs and catalogues, with a seed capita of Rs 5,000. In 1998, he helmed Vintage Publications that published Celebrating Vivaha and Timeless Jewels. The magazines were an instant hit, as were the concurrent road shows, which prompted him to launch the first Vivaha exhibition in 2003 in Delhi, followed by Timeless Jewels in 2004.

In 2002, he won the WYBA (World Young Business Achiever) award in Manila for Entrepreneurial Management where he first shared his vision for the Celebrating Vivaha exhibitions – he believed that weddings in India were recession-proof and forever growing. 2003 saw the launch of Celebrating Vivaha exhibitions in New Delhi and Mumbai.

The Vivaha Luxury Homes – a specialised exhibition on high-end interiors – followed soon after. The unparalleled growth of the wedding industry prompted Tarun to launch the Vivaha Pre-Wedding Solutions, an exhibition for back-end wedding service providers.

Today, Tarun Sarda is the man behind some of the most recognized and well attended exhibitions that take place in various parts of the country – Celebrating Vivaha, Timeless Jewels, Vivaha Luxury Homes, Vivaha Pre-Wedding Solutions and LIFE (the Lifestyle, Indulgence and Fashion Exposition). His business has now spread its wings in the international market with exhibitions in New Jersey and Dubai.

In an interview, Tarun explains how he started his business, the response that prompted him to expand the company, and his vision for the wedding industry.

How did you first hit upon the idea for the Vivaha exhibition?  It’s not an idea that would normally occur to anyone.

The idea of the exhibition came after seeing the positive response to the magazine. Seeing people react so positively to the magazine because it gave them wedding solutions, I thought, ‘Why not have a platform where people can shop for the entire wedding including venue, catering and other wedding related services under one roof?’ Since a wedding is such a happy occasion, why not make wedding shopping a happy affair as well, where people don’t have to go market to market or city to city struggling to look for the right product?

What was the response to your first exhibition?

Overwhelming, to say the least. We had a 3 km traffic jam outside Taj Palace hotel where the first show took place. People were buying in a frenzy. There came Celebrating Vivaha exhibitiona point when we even had to stop people from entering for almost half an hour till the rush inside the hall subsided a bit. In the initial years, the footfalls of 25,000 visitors (which were numbers unheard of in those days) redefined the exhibition market in the capital. In future years, the same happened in the main metropolises where similar visitor numbers made the exhibitions successful.

Which city or part of India has the most interested Indians?
Indians love to shop and weddings are occasions where they shop maximum (sic). So it is difficult to pin point any one particular city. But having said that, North India for sure has a distinct quality when we talk about shopping. They are impulsive buyers and buy without blinking an eye if they find something to their liking.

What are some of the points to remember when putting up a great exhibition?

A good wedding exhibition is one which has all categories related to the wedding segment. So instead of concentrating only on clothing and jewellery, one should see that there is everything one may need – from make-up artists to caterers, photographers, wedding planners, decorators, wedding venues and honeymoon destinations.

What are some of the points that will ruin an exhibition?

Lack of advertising. You may have the best brands exhibiting with you but till you don’t advertise to tell people you are putting up something unique, all your efforts are in vain.

What are clients looking for when they hire you?

Our clients look for a platform where they will be able to showcase and sell their products to their clients as well as the aspirational TG they work towards.

If somebody wishes to follow in your footsteps today, what advice would you give him/her?

Treat the exhibition seriously – don’t take it as a short term project where you sell booths and think your job is done. Your job is only done when you pull in the crowd which will make the exhibitors happy and pull in the exhibitors which will make the crowd happy.

(Pictures courtesy Tarun Sarda and everythingexperiential.com)

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Talking weddings with The Wedding Filmer

Vishal Punjabi started working in the wedding industry purely by chance – and today, most weddings are incomplete without him.
by Ritika Bhandari Parekh

He has converted ‘Look-here, look-there’ static wedding videos to marvellous, organic and personal wedding movies that every bride dreams of. Vishal Punjabi, with his boyish charm, is the go-to guy if you are looking to have a treasure trove of shaadi memories. His company, ‘The Wedding Filmer’ is on the wish list of every to-be married couple.

An NRI, Punjabi was born and brought up in Ghana before he moved to England for further studies. Having visited India a couple of times, he definitely didn’t know that his destiny was being planned here.

Their video ‘Heartbeats’ was the first Indian marriage video to enter a film festival. The original background song ‘Din Shagna Da’ in the video, is oft heard today when a bride and groom enter the reception hall.

The Wedding FilmerHis soaring popularity has kept him away from the annual family Christmas dinner, which is a ‘big deal at my place’ he confesses – for the past 5 years! But despite the bane of working in the chaotic and evergreen wedding industry, Punjabi is all smiles. Today he teaches youngsters from various cities how to make wedding videos while capturing the essence of a family. He believes that a wedding is a perfect time to invest in family portraits. And if you call Coldplay to perform, he will be there for sure.

In an interview at TWF’s Andheri office, he reveals his roots, the reason for having workshop sessions and why an original soundtrack is the next big thing in the wedding industry.

How did ‘The Wedding Filmer’ happen?

I was trying to make a film based on an Indian wedding but didn’t have a proper script or well-etched characters. My only connection with weddings till then was my sister’s wedding, and Bollywood, which is not real and so glossy.

So I thought, if I shot a wedding, I would get to meet these people first-hand and know them. So it was a kind of script research while shooting. And while doing that, I fell in love with the whole process. When I did my own wedding video, I realised I loved the feeling of watching other people watch their own film.

It has been four years, ‘The Wedding Filmer’ has taken off but my script is still in process. Despite the time, I am sure the material will be very rich in content and based on human understanding.

15 years in the industry…tell us how you started?

In London, I was designing websites for an Indian company. One such website won a couple of awards. At that time, Shah Rukh Khan wanted to make a Bollywood portal and asked me to come down and design it. But that company soon shut down. So I moved to his production house, Arclight Films and Dreams Unlimited.

Over there, I worked on the website and VFX work for the film Ashoka. Doing Ashoka was fun as it was my first time on a Bollywood set. I had never seen anything like that before. I started doing a lot of VFX and found a niche in advertising. I also did quite a few product designs for SRK – who sells anything and everything from pants to pens. We did commercials for every known product to mankind – including Mankind.

One day my director didn’t turn up for the shoot and that’s how I started directing the commercial. I went on to do some 20 to 30 commercials.

How did the transition from commercials to weddings happen?

When you work for SRK, you get spoilt as a director. You get the biggest budgets, the best DOP, the sets and costumes are always amazing. But when mail.google.comyou need to shoot on your own, you realise you know little about the nuances of film-making.

So I went to visit my father in Ghana and over there I tried making documentaries. That’s when I realised I didn’t know much about film-making. So I started learning about smaller camera formats, editing, bringing down the cost of the project and doing most things on my own. You buying the costumes yourself, go for the recce yourself. This got me more involved with projects.

That is why when I started doing weddings. The purpose was to make really good cinema in a very low budget. At TWF, we try to make a nice film, which if we could release in the theatres, we would. We try and find a story that is so powerful, it can move you to say, “Agar yeh theatre mein hota toh kitna achcha hota.”

Tell us about your shooting process.

It is organic because we capture it from a distance. My beautiful team is the one shooting it. We just try and interact with the family as much as we can and give them their space.

The idea for us is to not direct them. We don’t make them act like SRK and Kajol. These are real people, so we honour their ceremonies, respect their guests and their space.

Today, brides demand that their family or fiancé set aside a budget for a wedding shoot by you. How does that feel?

It is very exciting. You know, earlier we would think we wouldn’t be able to shoot more than 12 or 15 weddings a year. But we are doing these workshops and training sessions and are trying to expand as a team, so that a lot more brides can have their dream come true and we can make it a lot cheaper for everyone to afford something like this. We want to shoot it very nicely and package it the way they want it.

Tell us about your workshops, ‘The Classroom of Love’.

We get thousands of requests every year and we can’t shoot them all. So somebody needs to shoot them because everybody needs a beautiful memory. It is exciting to know that so many people like your work and want to learn from it. So I wish to inspire the participants with the fact that I didn’t learn at any film school. I learnt film-making on my own. In these workshops, I just guide and teach them that they can also learn on their own.

What would you say is the easiest and the most difficult part of the job?

The easiest part is shooting, anybody can shoot. But the difficult part is editing and cutting. Finding the right song, the right mood, the right emotion, the words and to keep doing that over and over again and staying inspired every time – that’s the difficult part.

What do you enjoy the most about TWF?

Meeting different people and the different cultures I get to experience.  I hardly knew much about India, now I get to travel the world. We get to make a difference to people’s lives. We get to work with them and learn from them.

You think music makes for a great theme at weddings. Why?

Because if you record your own song for your wedding, that song will be yours for life. It will be the song which you danced to, it will be the song you walked to, the song that your father gave you away on. It could be the song that will play in the lobby of the hotel when your guests arrve. It could be played on every anniversary.  It is your song, so music becomes the theme of your wedding and it is way cheaper than any Moroccan fibre palace.

Hear the song recently recorded by The Wedding Filmer:

Chal le Chal | The Wedding Filmer

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Meet the country’s first female commercial photographer

Mumbai photographer Shraddha Kadakia has worked with India’s biggest brands and gone all over the world on a road less travelled.
by The Editors | editor@themetrognome.in

There’s nothing quite like a photograph to tell a story. Pictures can transport you to a distant past, make you see what the future will look like, even reinterpret the present. But for Mumbai photographer Shraddha Kadakia (31), the journey towards an extremely fulfilling career came via an epiphany while she was still in college. “Photography is taught in some good schools, but there is a dreamy quality that one expects from the final product. We’re constantly seeing pictures of landscapes, people in different countries, all of it set to postcard perfection. But does anybody teach one to photograph a car tyre? Or a plastic bottle of water?”

We’re sitting in Shraddha’s Vile Parle office, which she set up 10 years ago when she started her company, Just Click. “I studied photography in Ooty for two years and I was very clear that I wanted to pursue the profession. However, I came into it quite by chance – I always thought I would do something with art and painting. It so happened that during my college days in Sophia, I had drawn paintings for an in-house exhibition. A woman who visited sought me out and asked if I would do Ganesh paintings for a magazine she was associated with,” Shraddha says. That woman turned out to be the creative force behind a yearly Ganesh magazine brought out by a prominent media group. “She wasn’t very impressed with my sketches, so she asked me to take photos of Ganesh murtis at Lalbaug, with the idea that I could sketch from the photos. I didn’t know a thing about taking pictures. All I knew was an Ansel Adams quote that said, ‘Everything you see in your viewfinder should look like a painting.”

She took several pictures and gave them to the woman for developing. A few days later, she got a call from their office asking her to meet them. “I was stunned to discover that the magazine was shutting down its Ganesh painting series and starting a photography one instead. They used many of my pictures in that issue,” Shraddha beams.

From Ganpati to cars

Shraddha shoots for a car brandShraddha’s first commercial contract came via an ad agency that was looking for a photographer to do an end-to-end campaign for Skoda. “My quote was the lowest (Rs 21 lakh) and I shot the very first pictures in my building compound to save costs. To further save on the budget, I travelled to Skoda’s factory in Aurangabad. I realised early on that photo shoots costs tremendous amounts of money because nobody economises. There is a huge amount of wastage, of both time and resources, when with some clever planning, you can save a lot of the client’s money,” she explains.

Soon, she realised that she wanted to work directly with clients, instead of being hired by agencies. “I was 21 and fearless. My sole aim was to get work and offer the best possible results to the client. So I shot off emails to the owners and heads of all the prominent business houses in India. After Skoda, I worked on Bajaj. After that, work started rolling in.” Today, she says she has “100 national and international clients” on her roster, and she travels extensively all over India and abroad for shoots.

Cutting down costs

Shraddha believes in cutting down expenditure wherever possible. “I normally don’t shoot inside studios, so that saves cost. Plus, if there is an aerial shot required, I just climb on the highest structure at site – water tanks, rooftops, even trees – instead of hiring expensive helicopters and cranes. Besides this, my office handles all the post-production in-house and I work with freelancers to save cost and time,” she explains.

Coming from a Gujarati business family – “which still has no clue what my work actually is!” – Shraddha was blessed with an inherent seller’s instinct. “Photography schools teach you how to take pictures, but not how to sell them. It’s all interconnected. You have to get work to sell work, and vice versa. Thankfully, I knew exactly how to approach clients, and with time, I learnt how to price my projects to suit both myself and them,” she says.

In her 10 years of work, which started even before the Skoda shoot with a campaign for Jet Airways and on the sets of the film Saawariya (where she was hired to shoot publicity stills), Shraddha has amassed a huge amount of work and goodwill in the industry. “It’s an extremely tough business. I teach photography as well, and I always tell my students to choose another career if they’re looking to become photographers for the ‘glamour’ of it. It’s a hard grind, and nothing prepares you for it. You’re on the road for several days, you might shoot in places that have no restaurants, you will have to work in all conditions, and there’s no excuse for shoddy or late delivery of photos. Most people, inspired by what they see in films, think it’s a glamourous profession where one travels for free, stays in swanky hotels, shoots a few pictures and gets paid handsomely. There is a tremendous amount of effort you have to invest at every step, especially to come up with creative solutions that the client will like,” she says.

Dealing with a man’s world

Shraddha is emphatic about wanting more women to join in the ranks. “Every good photographer out there is a man. Where are all the women? Many parents come to me asking me to train their daughters. But then most of them don’t let their daughters work late nights or travel. There’s no way you can do only some parts of the job and succeed – either jump in completely or do something else,” she reasons.

She adds that her family worries for her even today, but they have been largely supportive of her career choices. “I was given the freedom to experiment, fail and pick myself up. And they were there to celebrate with me when I did well. Parents must remember that their involvement is not restricted only to purchasing equipment and giving initial funding for the child to start a career as a photographer. This is a journey that parents must take with their children together,” she explains.

Her tips for those starting out

– Be very sure about why you want to be a photographer. It’s a very demanding profession.

– Get a small office space where you can sit and even store your supplies. Make space for a few employees. An office is a must.

– Your starting investment will be about Rs 15 lakh (includes office space, hiring staff, getting equipment) so be prepared with the funds.

– Offer a unique proposition to your client, and save his or her money wherever possible. Be transparent in all your dealings.

– Cut down on waste, and that includes hiring staff. Work with freelancers instead of full-time employees.

– Keep a buffer spanning a reasonable amount of time to pay your staff and all the vendors associated with the shoot, whether you have recieved payment from the client or not.

– Even when you’re studying photography, think up ways to sell your work. This will give you good training for your business.

– Work directly with clients, instead of being hired by agencies or other companies. This will increase your profit margins.

– Assist a good photographer before you branch out.

(Pictures courtesy Shraddha Kadakia)

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A Mumbai girl discovers her passion in wine

Najeshda Deshpande started out in Financial Accounting and Auditing, but found her vocation during a chance meeting with surfers in Australia.
by Salil Jayakar | @Salilicious on Twitter

At SulaFest 2015, the oenophile in me was quite delighted to see that winemaker Hardys was on board as wine partner. Holding forth on their wines and food pairings was the bubbly Najeshda Najeshda Deshpande, Sula Vineyards(‘hope’ in Russian) Deshpande (in pic on right), Sula’s import manager. A short conversation later I learnt that she was a Mumbai girl (from Vile Parle, no less) and that we had common friends. Intrigued by this Marathi mulgi’s career choice, I dug deeper only to learn that Najeshda’s love affair with wine started quite by chance on a holiday in Australia. “I was done with number crunching and didn’t quite know what to do next. I made friends with wine-making surfers and here I am today,” she told me.

Read on to know more about Najeshda’s career journey, the work she does and why she loves what she does…

Tell us about your days in college and the career choices you made. 

College was a bit of a blur for me. I got myself into Financial Accounting and Auditing at the start of my B.Com but spent far more time on various student activity committees, clubs and causes than in a classroom. At the end I had a ‘respectable’ degree and I was finally free to find myself a real passion. It is an education that stood me in good stead later on in my career but I never saw a future for myself in it.

How did your interest in wine come about? 

Looking back I’m fairly certain it was destined to be. I had a number of run-ins with the thought of working in wine. It offered the romantic notion of travel which immediately appealed to me. Steeped in existential angst and completely unable to stomach the idea of a career in finance, my family in Australia was kind enough to let me sulk around for a summer in 2005. My grandmother took me to Esperance in Western Australia one week on a camping trip to Hell Fire Bay. Having trekked across a small hill to a secluded beach one morning, we chanced on three surfers. They turned out to be winemakers at the only winery in the area. We got talking and they told me a girl who wanted to travel – needed to be in wine. That simple! Their crazy passion about all that they did was mesmerising. I wanted to feel that strongly about what I did for a living. It was a slow burn but the surfing winemakers and their passion is what stuck. I have seen it since in some of the best in the wine industry.

So where did you study and what was that experience like?

After college and my summer away, I got into the post graduate diploma programme in advertising and marketing at Xavier Institute of Communications (XIC), Mumbai. It was fun and I loved my first job as a copywriter; I had almost forgotten about wine. Just as I was beginning to settle in I found a brief for a wine company lying on my desk one day. Working on that account brought back memories of the winemakers. It reminded me also of my brief (failed) attempt to work on a Sula marketing group project at XIC. Not everyone shared my enthusiasm at the time. I wished I had stayed in touch with the winemakers.

Class of 2008 Adelaide Uni Ms Wine BusinessI had three months to get into the Masters in Wine Business programme at the University of Adelaide. I had no wine experience and was deemed too young for the course. A fervently passionate essay on my belief in the future of the wine industry (in India) is what worked in my favour. We started as a class of 20. A year and a half later of oenology, viticulture, winery management, wine tourism, international wine laws, global trade trends and a thesis in consumer behaviour, only 12 survived. We had access to some of the best in the business – a winery on campus, two vineyards and researchers from the Australian Wine Research Institute (AWRI). My days in Adelaide were filled with weekend trips to Barossa or McLaren Vale, occasionally hopping across to Mornington or Yarra, a part time job to fund my travel and a lot of time at the massive oenology and viticulture library at the Waite campus to ensure I stayed on par with the rest of the class – older, more experienced and far more knowledgeable in wine than me. I’d jumped in at the deep end and loved every challenging minute of it!

Apart from our industry projects, I got myself an internship at the Australian Wine and Brandy Corporation over the summer in Adelaide. They had projects for me in the international market development and export compliance cells. It was the first time I had clarity in a profile – three years on, Sula modified an existing opening for their import department and offered me my dream job.

How did your parents react? 

My parents were extremely supportive. They understood the potential for the industry in India; understood I was asking them to invest in an education from one of the best schools in the field. Eventually though, it was the first time they’d seen me passionate and committed to a vocation.

Tell us about your role at Sula.

A job posting on a blog and a Skype interview with the head of International Business and I was in. Today, I work as the Import Manager at Sula. My job is to understand and decode the Indian market for some of the biggest wine companies in the business and convince them to invest in India. The two aspects of my job I enjoy the most are the annual reviews for new brand additions alongside industry veterans, sommeliers and the occasional visiting winemaker from Nasik – always ground for a very lively debate. The other aspect is the chance to travel often to our key markets Sampling at Dindoriacross the country. Events and exhibitions, F&B trainings and feedback from our regional offices are invaluable opportunities to learn from. Understanding the commercial, marketing needs of each market and gaining insight to the ever evolving Indian wine consumer fascinates me no end. To then also be allowed to use this insight and become a part of our future offerings in imported wines, beer and spirits is simply thrilling.

Travelling across India for work led to me discovering a whole new side of the country. I’ve gone exploring in Hampi, scuba diving in the Andaman’s and my world came full-circle last year when I discovered surfing in Pondicherry.

What’s the best part of your work? And challenges? If yes, how do you overcome them? 

The best part of my job are my peers from across the industry. Internally too, Sula’s work force largely consists of self-motivated, entrepreneurial kindred spirits. The company of those who are so passionate about their roles is the reward and the challenge. In the end, the common goal and zeal of representing Sula gets us through the day.

Your advice to those who want to make a career in the wine industry? 

A big heart, an insatiable quest for knowledge and a strong constitution.

Famous last words…

Do the things that scare you…you will surprise yourself!

 (Pictures courtesy Najeshda Deshpande)

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