Category: Kharcha paani

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FDA Maharashtra tightens noose around ‘unsafe’ food practices

Recent event on role of regulators in food products industry had the State FDA explain new initiatives in the sector.
by The Editors | editor@themetrognome.in

Too often, we complain that ‘the Government’ takes no interest to safeguard the food sold across the city and State. Where is the focus on public health and safety, we ask. However, there are several enforcements and rules in place already, but most people are not aware of the same.

“Food Safety Standards Act 2006 has undergone a change since its enforcement on August 5, 2011 with a shift from ‘adulteration’ to ‘safety’. The Act has an educative approach with friendly legislation. It has a penalty system for contamination and substandard foods. Unsafe foods would face prosecution. Food and Drug Administration (FDA) Maharashtra has 7.7 lakh licenses issued, which is the highest in India at 36 per cent. This was possible since FDA Maharashtra organised different camps to bring about awareness of the Act,” explained Suresh Annapure, Joint Commissioner, Food, Greater Mumbai Division, Food and Drug Administration (FDA), Maharashtra. He was speaking during an interactive session on ‘Innovative Food Products in India – Regulators Role’ organised by MVIRDC World Trade Centre and the All India Association of Industries.

“The first online pilot project was held in Mumbai and Thane offices. On April 15, 2014, [the target of] 100 per cent licenses was achieved,” Annapure said. He added that the procedure for issuing licenses was now available online, providing transparent and time bound activities. On a futuristic note, he said that he was looking forward to working with industries especially with the ‘Make in India’ campaign, in order that consumers get wholesome food, thereby making the people of India healthy.

Added Dr Joseph Lewis, Chairman, Regulatory Affairs Committee, Protein Foods and Nutrition Development Association of India (PFNDAI), “Food regulations are about balancing food diversity with safety practices. India is abundantly blessed with 52 per cent cultivable land (11 per cent world average) with 46 to 60 different soil types and 15 major climates all conducive to producing a variety of agricultural commodities. However, innovation provided the challenge from converting the agricultural commodities to processed foods. Prevention of Food Adulteration Act, 1954 provided a mere framework for combating adulteration while Food Safety and Standards Act 2006 widened the scope of the law to include a risk framework.” He added that a “harmonisation in the processes of standardisation, adulteration and innovation” was needed. “There must be freedom to innovate while adhering to safety measures. The Indian law does not take into consideration safety of the foods when adulteration is assessed. Propriety foods are not a category of food by itself but represents an enabling ‘provision’ in food law.” Innovating with safety is a provision made in FSSA 2006.

Dr Laxmi Ananthanarayan, Associate professor, Department of Food Engineering and Technology (DFET), Institute of Chemical Technology (ICT) spoke on ‘Ensuring Food Safety and Quality through Advanced Technology’. She said that food needed to be standardised, safe for consumption, acceptable from sensory view point and nutritious. Markets for food are now global giving ample scope for contamination with the arrival of genetically modified foods. This gives rise to good manufacturing practices. “Quality of food is not always visible and so food quality and food safety are interdependent. FSSA law should provide specification on consumer protection. There should be production specification and scope for value-addition with changing lifestyle and access to variety of food,” she said, adding that adapting to emerging and advanced technologies was the solution.

(Featured image courtesy www.city-discovery.com. Image used for representational purpose only)

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The journalist who uses art to highlight society

Mamta Chitnis Sen uses her skills as a journalist with a painter’s keen observation to highlight contemporary issues affecting society.
by The Editors | editor@themetrognome.in

Mamta Chitnis Sen is one of a growing tribe of Mumbai’s talented multitaskers – she is a journalist by day and a painter by night, and she travels the country extensively working on both her journalistic assignments and such art-related tasks as restoration of colonial buildings and documenting their history. She recently had a showing of her works describing Sawantwadi’s women-in-waiting, which opened to a very good response and brought many accolades for her.

In a chat with The Metrognome, Mamta talks about how she started dabbling with art, her inspirations, how she makes time for her pursuits, and what’s next. Excerpts from the interview:

You have had a long career in news reporting and feature journalism. When did you decide to dabble in art as well?

MamtaI have always been inclined towards art since childhood. In fact, in the course of working with several publications, I even penned several articles related to art and artists but it was only in the year 2008 during my stint with a political party as its office bearer that I had an opportunity to organise an art exhibition. The motive was to connect the common grassroots worker to the elite art circuit and bridge the gap between the two.

Have you ever watched a political rally? It is so colourful and vibrant, just like a canvas littered with colours and shades of all hues. Similarly, the banners and posters which are on display during election campaigns also speak a language of their own.

My hunt for artists to duplicate any form of social issue on canvas ended up blank since I discovered that a majority of artists were more interested in painting safe subjects such as that related to spirituality, meditation etc., than paint on any socio-political issues. Finally in 2010, after running around in circles, I decided to learn art formally and paint what I thought. So I joined the Sir JJ School of Fine Art to study paintings and drawing and since then it has been a great journey.

How do you balance your journalism career with your artistic pursuits?

Journalism surely does take a lot of my time (she is currently Executive Editor of Dignity Dialogue and has worked with Mid Day, The Sunday Guardian, Society, and Sunday Observer) but it is what I enjoy, I love being a journalist. Similarly, I also love painting and manage to devote my 100 per cent to both. I never compromise on any of the two. I believe that if you love doing something, you can always find time for it, whatever the circumstances. While I work on my journalism assignments during the day, I paint at night – mostly post midnight, till the wee hours of dawn. This is the time when the phone doesn’t ring, and since everyone is in deep slumber, there is silence around and in silence one can think and paint at ease.

Tell us about the art collective you founded. How did this come about? 

It’s called ‘Canvas Clan- A congregation of artists from all walks of life’ and was first founded along with students of the Art Class (Hobby) of Sir JJ School of Art, Mumbai in 2010. The idea was Art Nelson Mandelaconceptualised during a class field painting trip to Khandala. It initially kick-started with an exhibition of art works with 22 students from various age groups and different professional backgrounds, namely furniture designers, software engineers, writers, entrepreneurs, etc. It was aimed at being a guiding force of light to encourage art lovers and art practitioners to seek academic excellence in understanding and promotion of art through art workshops, art studies and public exhibitions.

I must say that also it was because of the efforts of the Dean of Sir JJ School of Art, Prof Vishwanath Sable who encouraged us that the collective came into existence. ‘Canvas Clan’ also played a key role in exhibiting unique works in celebration of the Centenary Year celebrations of Bihar State in the year 2011, and was invited to showcase works that highlighted the confluence of past and present progress of Bihar through a series of paintings.

What are the other initiatives in art that you are currently involved in?

I am currently involved in documenting and researching history of JJ School of Art and its allied branches pre- and post-1857, when the Institute was first founded. The first part of my study was the existence of a state-of-the art Pottery Department at the Institute’s campus grounds constructed by the British. The building used to house ceramic samples from European countries, traces of which are still found at the Dean’s bungalow within the campus. Between 1873 and 1875, the Pottery Department grew to such fame and glory, that it even threatened the sales of the famed Wedgewood Company in London. The building was later torn down in 1926 following the terrible plague which led to the decline of pottery students frequenting the campus premises, affecting the production and sale of ceramic products.

I also collect artefacts which most people throw away. Another art project which I am working on is beautification of the Rajbaris (palaces) located in interiors of West Bengal. Most of these Rajbaris and the mansions surrounding them are hundreds of years old and either in derelict condition, abandoned or neglected. I helped in the beautification of the house of the late Ishaan Chandra Sen, the zamindar of Guptipara in November last year. The beautification was done with involvement of children belonging to the families.  This initiative was aimed more to give them a sense of belonging of their roots and identify them with their past and culture.

Apart from this, I am also involved as a Social Network Officer for World Citizen Artists (a forum of international artists, musicians and writers founded in Paris in 2013). WCA works to address social issues across the globe through art and creativity.

Can you describe the process of putting up your first exhibition? What are the costs involved in putting up an exhibition?

My first exhibition was at Main Hall, at Sir JJ School of Art. Though we were saved from the cost of footing the price of the venue, we had to pool in money for framing, banners, food for guests etc. But ideally the cost to set up an exhibition is almost Rs 1,00,000 and upwards in Mumbai, which includes rent, framing, catalogue printing, publicity material etc.

How many exhibitions have you had so far? Where?

I have participated in seven exhibitions so far, five in Mumbai, and one in Hyderabad, and Kolkata.

What has been the most interesting/thought provoking moment in your journey as an artist?

There have been several and it is difficult to pin point any one. But the most interesting moment was when someone actually bought three of my works together in one go!

What are your future plans?

I want to set up my own artists and writers’ residency some day. The residency would not only provide space to those from the unorganised sector (especially women) to unleash their creative side, but also help them in seeking an alternative career in art.

A word of advice you would give to artistes just starting out to explore their creativity?

Do not hesitate in believing in yourself. Seek who you are. You may be surprised at what you are capable of!

(Pictures courtesy Mamta Chitnis Sen)

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Who will employ the disabled?

Here’s inclusivity: the Community Business Membership Network recently launched a unique research initiative to find avenues for employing disabled persons in India.
by The Editors | editor@themetrognome.in

India has a staggering number of physically disabled persons, but the employment opportunities for them are not as many there should be.

Recently, to coincide with the International Day of Persons with Disabilities on December 3, Community Business, a not-for-profit organisation focussing on corporate responsibility and a thought leader on Diversity and Inclusion,launched its latest research ‘Tapping A Pool of Disabled Talent in India: Focus on University Students’. This research is an initiative of Community Business’ unique membership network, the Diversity and Inclusion in Asia Network for India (DIAN India), a group of leading companies committed to progressing Diversity and Inclusion in their organisations in India and driving positive change in the wider community.

According to the United Nations, there is an estimated 70 million people with disabilities in India, of which only an estimated 100,000 are in employment. The new Companies Bill, which includes a mandate that 2 per cent of corporate profits be devoted to Corporate Social Responsibility and proposed changes to the Disabilities Bill, are placing increased focus on people with disabilities.

Disabled person at Costa Coffee India“Many companies are looking to fulfill their obligations as a socially responsible employer.” explained Pooja Shahani, Country Manager, India, at Community Business. “However, the more enlightened companies are seeing it as an opportunity to explore how they can embrace those with disabilities, referred to by many in India as the ‘differently-abled’, as part of their overall talent management strategies. These companies recognise the potential of disabled individuals as a largely untapped talent pool and are keen to understand the needs of this target group so they can attract them to their organisations and support them to develop meaningful careers.”

The research is designed to increase understanding on the issues around recruiting people with disabilities in India and focusses particularly on university students with disabilities. In conducting the research, Community Business interviewed eight leading disability experts in India and engaged with over 100 university students with disabilities from 50 different universities in India through an online survey and face-to-face facilitated dialogues. Drawing on the findings and perspectives shared, the report highlights that when it comes to the recruitment of students with disabilities, companies should:

– View students with disabilities as an important talent pool. Recognise that students with disabilities – who have overcome the personal challenges they face and make it through to university – are likely to be well-educated, determined and committed individuals. As the research findings show, the majority have ambitions and aspirations – nearly all (94.9 per cent) expect to work when they graduate and over three quarters (78.3 per cent) are optimistic about their prospects.  They consider opportunities in both the private (60.3 per cent) and public (62.8 per cent) sectors while a role in a multinational company (69.2 per cent) is the most popular choice.

The top three most important factors for selecting a job are long-term career opportunities (75.6 per cent), salary and benefits (71.8 per cent) and nature and scope of work (66.7 per cent). Students with disabilities are no different from other ambitious graduates and their desire for long-term, well-paid and interesting work is the same as their peers.

– Go beyond social obligations and recognise the business case for hiring people with disabilities. Overcome the mindset that bringing candidates with disabilities into a team is something that a company ‘should’ or ‘needs’ to do or is merely part of some CSR initiative. Instead, fully acknowledge that if harnessed correctly, tapping into this pool of talent provides a potential source of competitive advantage.

– Develop a targeted approach. While students with disabilities look to a broad range of sources for information and advice when they think about applying for a job, most of them (60.3 per cent) rely on their personal network (including their friends, classmates and families) and very few (15.4 per cent) participate in mainstream graduate recruitment fairs. Companies relying on traditional, general channels alone may be unintentionally missing out on opportunities of reaching disabled talent.

– Work in partnership with universities and local disability-organisations. In considering how to attract, retain and develop disabled talent, companies are encouraged not to work alone but to work in partnership with both universities and local disability organisations. By working together, each party can leverage their unique strengths and resources to create meaningful and appropriate programmes that increase opportunities and prepare future employees to be effective in the workplace.

– Demonstrate commitment. The research highlights that when it comes to looking for an employer, the students’ biggest concern is the overall culture of the organisation and attitude of colleagues (71.8 per cent).  At the same time, their most important criteria for selecting an employer is whether a company can clearly state its commitment to diversity and inclusion and/or being an equal opportunities employer (82.6 per cent).

The study also showcases eight leading companies in India who are already positioning themselves as employers of choice for disabled talent. These companies include: Accenture, BNY Mellon, Capgemini, EY, Goldman Sachs, Tata Consulting Services, Thomson Reuters and Wipro.

Commenting on the research, Fern Ngai, CEO of Community Business, said:  “We hope that in sharing experiences and perspectives from a significant sample of students with disabilities in India and showcasing good practice by leading companies, this study will not only provide valuable insights to employers looking to market and differentiate their companies as an employer of choice for this talent pool, but also inspire more companies in India to open their doors to disabled talent.”

(Pictures courtesy www.thehindu.com, www.dailymail.co.uk. Images are used for representational purpose only)

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Coming soon: Pre-approved energy efficient buildings

TERI and UTC’s Center of Excellence for Energy Efficient Buildings in India will work on reporting frameworks and evaluate existing buildings.
by TERI News Features

The Energy and Resources Institute (TERI) and United Technologies Corporation (UTC) recently launched the Center of Excellence for Energy Efficient Buildings in India. The Center has been establishled at a time when the Government of India has introduced the Smart City Programme to address the challenge of rapid urbanisation and the efficient use of energy resources.

The Center of Excellence will work towards the development of an energy-use reporting framework for existing buildings, evaluation of the existing building energy rating systems, derivation of tool and techniques for energy management, real time reporting of consumption, and identification and cost benefit analysis of conservation measures.

Dr RK Pachauri, Director General, TERI, said: “I am extremely happy that we are launching this initiative. We hope that this will be a model not only for this country but for other countries as well. With UTC, we can work together in bringing about a smarter world and a more sustainable world, particularly as it relates to buildings and habitat design.”

Zubin Irani, President, Building and Industrial Systems India, UTC, said: “Given the energy challenges faced by the nation, energy efficiency in the buildings sector is an important priority. World over, there has been a rapid pace of innovation when it comes to technologies and systems that go into making a building more energy-efficient and environmentally friendly. It is important to note that not only do many of these technologies reduce the energy footprint of a building or infrastructure project but they also pay back for themselves in a matter of few years.”

“The Center of Excellence shall have a core research agenda on enabling energy efficiency in existing buildings in India. The collaboration between TERI and UTC in this endeavour shall help unlock the potential of energy saving in this sector,“ said Mili Majumdar, Director, Sustainable Habitat, TERI.

Globally, buildings account for 40 per cent of the total energy consumption. By using energy efficient technologies, energy consumption could be reduced by up to 60 per cent. In India, the building sector accounts for approximately 35 per cent of the total energy consumption and is growing at a rate of eight percent annually.

“One of the primary objectives of the UTC-TERI Centre of Excellence is to evaluate energy efficiency and ascertain energy requirements in existing buildings. The findings of the study have the potential of facilitating the new Government’s ambitious plan of building 100 smart cities as it will involve upgrading existing cities, expanding and building around them,“ Irani added.

The Center will first conduct a Pan-India study of 100 buildings and is scheduled to cover a wide range of climatic zones, covering cities such as Allahabad, Ajmer, Vishakhapatnam, Varanasi, Delhi-NCR, Mumbai, Chennai, Bengaluru, Kolkata,Hyderabad, Pune, Ahmedabad, Surat, Jaipur etc. These have been selected as per the Smart Cities Programme recently initiated by the Centre.

The study will include an energy survey, derivation of tools and techniques for identification and cost benefit analysis of Energy Conservation Measures (ECMs), calibration and validation of simulation tools, development of Measurement and Verification (M&V) protocol for implementation of ECMs, development of financial mechanism, development of remote monitoring protocol and review and revision of existing building energy standards/codes/rating systems. The initiative is expected to deliver the proposed results within the next five years.

Talking about the future plans of the Centre of Excellence, Irani said: “The ultimate aim of the Centre of Excellence is to enhance the energy efficiency quotient in all buildings across the country. Staying true to this goal, the initial plan of the Centre of Excellence is to identify existing buildings and assess energy use and consumption patterns which would eventually help in base lining the energy performance of buildings with a solid roadmap to make them more energy-efficient.“

(Picture courtesy sustentabilidade.allianz.com.b. Image shows the CII-Sohrabji Godrej Green Business Centre in Hyderabad.)

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India continues to suffer outdoor air pollution

WHO report says outdoor air pollution continues to be a big reason for mortality in India; is a major health burden.
by TERI Features

A new report by The Energy and Resources Institute (TERI), University of California, San Diego (UCSD) and the California Air Resources Board (CARB) says that if current trends of vehicle population, fuel and emission standards persist, PM 2.5 emissions  will increase by a factor of three, and those of NOx will increase by a factor of five. The transport sector contributes about 15 to 50 per cent of PM 2.5 emissions in cities, and is a dominant contributor to NOx emissions, says the report.

The World Health Organization (WHO) estimates that of the 67 risk factors studied in their Global Burden of Disease project, outdoor air pollution was ranked fifth in mortality and seventh in health burden in India, contributing to over 627,000 deaths and 17.7 million healthy years of life lost in 2010.

The new report titled ‘Options to reduce road transport pollution in India’ establishes the scientific basis for reducing emissions, the technologies available, and governance issues that need to be urgently addressed to improve air quality in Indian cities.

Said Dr RK Pachauri, Director General, TERI: “We should go beyond technological transfers and evolve pathways for pollution control as there are co-benefits of reducing greenhouse gases and reducing the health burden. We need to develop larger frameworks to mobilise resources and invest in technological innovations. This report will provide intellectual inputs to formulate specific pollution control models for States, and this will require the intervention of not just the government, but all stakeholders.”

80 per cent of cities in India have exceeded the ambient air quality standards prescribed by the Government of India. And this is worsening air quality and leading to a plethora of health problems.

Said Dr Mary Nichols, Chairman, CARB: “In 1991, there were 20 million vehicles in India. The number had skyrocketed to 140 million in 2011, and by 2030, vehicle population is expected to reach a staggering 400 million. We need multiple strategies to bring regulatory agencies and the regulated communities together and provide incentives to reduce the pollution load.”

Vehicular emissions contribute to particulate matter (PM) smaller than 2.5 micrometers (PM 2.5) and to Nitrogen oxides, NO and NO2 (NOx). NOx in turn leads to the production of ozone. PM 2.5 is the dominant contributor to premature deaths and numerous other illnesses, followed by ozone and NOx, and these are the major contributors to agricultural impacts, says the report.

Said Prof V Ramanathan, Distinguished Professor of Atmospheric and Climate Sciences, University of California, San Diego (UCSD): “Tackling air pollution may seem a complex problem, but California has demonstrated how drastic reductions in air pollution can be achieved. We simply cannot ignore the linkages and the multi-dimensional impacts of air pollution – for instance, ozone pollution leads to massive crop losses.”

TERI-UCSD-CARB collaboration

Without affecting its impressive economic growth, California has drastically cut down its emissions. In the 1960s, California had one of the highest air pollution levels in the world, and this triggered a public health outrage. Over the past 40-50 years, California has succeeded in reducing the levels of all air pollutions by 75 to 90 per cent though a series of measures. In particular, it has significantly reduced black carbon and particulate pollutants from automobiles.

On the other hand, 80 per cent of cities in India, which have comparatively much fewer vehicles, have exceeded the ambient air quality standards prescribed by the Government of India. And this is worsening air quality and leading to a plethora of health problems. There is mounting evidence now to show that the transport sector is largely responsible for the increase in the concentrations of particulate pollutants.

In an attempt to replicate the best practices, the University of California, San Diego (UCSD), the California Air Resources Board (CARB) and The Energy and Resources Institute (TERI) launched a programme – India California Air Pollution Mitigation Programme (ICAMP) – in 2013, to learn from air pollution control measures implemented in California to mitigate vehicular emissions and improve air quality in Indian cities.  Based on research and dialogues between Indian and Californian experts, the project partners have now come up with this new report.

(Picture courtesy en.wikipedia.org)

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Platinum is every Indian woman’s first choice

Survey conducted across seven metros in India finds that Indian women, especially young ones, prefer platinum jewellery over all others.
by The Editors | editor@themetrognome.in

Women and jewellery share an irreplaceable bond, and more so, when it is platinum jewellery in question.

Moreover, young women today are displaying an increased affinity for jewellery, as indicated by a recent Platinum Guild International research conducted across seven metros in India. Over 250 women were studied to understand the Indian jewellery market and gain further insight on the category.

The result? Platinum appeals to the younger audience between 18 to 35 years, across SEC B+, A, A+, single, engaged, married or living in a metro or mini metro.

Target audience and understanding

The survey was conducted amongst a mini focus group that included women, broadly three different age group at diverse life stages. Each group provided different experiences and the varied interactions reflected in the attitude towards jewellery. Almost all women surveyed felt that ‘jewellery is a woman’s adornment’ and that the practise of including jewellery as a part of your ensemble evolves with the natural progression of life.

Platinum Jewellery Attitude to jewellery and purchase drivers for platinum

Young unmarried women (16 to 24 years) pursue modernity and express a strong sense of self-identity. They acquire precious jewellery as gifts from parents, grandparents or other members of the family. The occasions to receive jewellery are personal milestones like the 18th birthday, completing school education, college graduation and getting the first job. The younger audience is also more educated, Internet savvy and aware of international trends, seeking options in jewellery metals and designs and willing to try out newer looks and experiment with styles. Design is one of the key criteria of evaluation, as is quality.

Platinum has high affinity for this demographic as it represents her ‘modern’ values. The research states, ‘They see platinum as premium, upper class and exclusive and they consider themselves as ahead of the curve when choosing platinum. The metal is perceived as high quality, modern and very premium. The designs in platinum jewellery too are minimal and understated which appeal to her.’

Young married women (25 to 35 years) aspire to showcase modernity in lifestyle and thinking. They participate in financial decisions to prove their ability to manage the household. ‘While the young married woman has acquired heavy jewellery at her wedding and hence is looking out for delicate designs across social occasions like kitty party, husband’s office party, small family get together to prove her modernity. This was extensively visible amongst women in Delhi. The perceptions of jewellery being an expression of love and commitment is prominent in Chennai, the consumer trend in Ahmedabad is evidently driven by its exemplification of a self-assured modern woman,’ the report states.

Platinum is seen as a symbol of everlasting love amongst young couples. The consumer mind-set strongly complies that jewellery is an establishing factor of social status and platinum is seen as metal for discerning and true upper class. They aspire for platinum and diamond, light jewellery with modern designs. She perceives platinum as premium, exclusive, modern and international, making her stand out and differentiated from her peers. Platinum love bands, rings or light jewellery is very popular.

The behaviour further evolves amongst older married women (35 to 40 years) as jewellery is now associated as a mark of economic stability for the present and future. In Kolkata, jewellery is acquired and acknowledged as a highly desired asset with a twofold benefit of safeguarding the future of children and self, whereas in Delhi it satisfies the need of attention and approval while one focusses on exhibiting status and confidence. Modernity was the key element to platinum appeal across age groups including this group.

Vaishali Banerjee, Country Manager India, Platinum Guild International said, “As per the survey results, 85 per cent of platinum consumers are in the age group of 15 to 30 years. Today, the young Platinum Jewellery (2)India wants platinum as it is considered a metal that speaks the modern language with its contemporary design form enabling an emotion of pride to the wearer, is established as a symbol of the deepest relationships and is exclusive, unique and expensive which denotes status. Platinum is also perceived as an expression of love, intimacy and commitment; reinforcing the consumer demand for platinum love bands, a footfall driving category that grew at +35 per cent last year. We have also witnessed a growing trend of young brides taking to platinum for their trousseau across key markets in India.”

Commenting on the favourable consumer trends for platinum jewellery in India, Suvankar Sen, Director, Senco Gold Jewellery said, “The strong appeal amongst customers for the white metal -platinum is on an upward trend as today people are seeking new designs and platinum offers exclusivity, while maintaining a perfect balance between modern and traditional. The platinum love bands category positioned as an ultimate choice to celebrate love and special occasions has grown significantly last year by 42 per cent. Its strategy is at par with the consumer demand and the sales figures are proof of the progressive growth witnessed in the 2013 and will continue this season as well.”

 

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