Author: The Metrognome

Categories
Become

‘No egos on the set’

Prutha Rajeshirke is a shoot-at-site pro – she handles entire photo shoots and ensures that everything goes as per plan.
By The Diarist | thediarist@themetrognome.in

Prutha Rajeshirke (26) worked at Femina magazine as a photo shoot coordinator till last year, and this year she started her own production company, Madmoth Production, with a partner, Ryan Padbidri. The firm sets up every aspect of a shoot – right from sourcing the right people and space, to ensuring that the shoot goes off without a hitch.

Prutha tells us what it takes to be a production coordinator and what you should do if you want to branch out in the same profession.

Please describe your previous work experience.

I worked for 141 Sercon-BTL event company as an events executive, and with photographer Avinash Gowariker as production manager. Later, I worked at Femina magazine as a photoshoot coordinator.

What prompted you to start Madmoth Production?

I always wanted to start a production company of my own, so thought I should start at an early stage, use my years of experience and fulfil my dream. The name for the company actually occurred to my brother, and I felt it was quite apt for the way we production people flutter around from place to place to meet clients’ needs. Plus, the name is unique.

What is the size of your company?

Ever since the company was established, we two partners, Ryan and myself, handle the work. And we have a crew of 15 members, including our art director and his co-workers and makeup artist, stylists and photographers.

Did your experience at Femina help you in any way?

Yes, it definitely did. Femina is a brand in itself and it makes a lot of difference in the industry to have a name like Femina on your résumé.

Since the time you started your company in August last year, what has the response been like? How do you make your company’s presence known?

The response in the beginning was not very good, but we didn’t even expect it to be good. Any business or company takes at least a year and a half to take off. But this year has been good. Our contacts over the years have helped us get work. Ever since we’ve started, we’ve got in touch with all our contacts, sent emails notifying them about this venture, and once we’d done enough shoots under Madmoth Production’s banner, we started a Facebook page  and a Twitter account. This helps us with the needful publicity.

Which shoots do you handle?

At Madmoth, we handle editorial, commercial (brand related), beauty, jewellery and interior shoots, primarily, apart from others.

Which are the brands or projects you you’ve worked on, till date?

I’ve worked with magazines like Femina, Filmfare, OK, Cosmopolitan, Hello!, FHM, &persand, HT Brunch, Wedding Vows and Cineblitz. Some of the brands I’ve worked with include Force India, Lakmé, Jealous 21,Titan, Samsung, Asian Paints, Sparx, Sach, Jayalaxmi Silks, Cotstyle and Exten.

What is the most challenging aspect of your work?

To get everyone together on the particular day (of the shoot) is my biggest task. This is difficult to do, since not everyone may be free and available on the day we want to shoot, especially if it’s a celebrity. We have to work months in advance, sometimes, to get their dates, and it’s not just about getting the celebrity or the photographer, either. There are so many other people and factors involved in shoots: models, makeup artistes, hair stylists, photographers, locations, the magazine or brand…and then there are the deadlines we have to meet.

So how do you plan and execute a shoot?

You have to follow a process. First, you get the brief and the concept of the shoot from the client. Second, you organise the necessary people and the set, as per the given brief. Third, it’s all about on- shoot coordination and production, making sure everything is organised as per demand.

What do you do when a shoot does not go as planned?

If a shoot doesn’t go as planned, then we look for alternative options on the basis of the concept, if it’s a matter that concerns the production team. The job of a production person is to set everything right and get organised, so if there is any difference of opinion or a celebrity concern, for instance, then we talk it out and come to a mutual understanding.

How do you deal with egos on the set?

If at all there are any ego clashes on the set, then we make sure we don’t let our own egos come in the way of work. And we sort out the issue with professionalism, as it is nothing personal. But at the end of the day, we want the best results from our shoot. As a production team, we cannot afford to have any ego, because the responsibility on our shoulders is immense.

Why is a company such as yours needed in today’s market?

A production company is always needed in this industry, it isn’t a new concept. There are many companies which are big establishments in this field. There is always an ever-growing need for production companies, especially with increasing demand. It’s a head source for any shoots. Also, there is an increasing competition.

Which are the kinds of shoots you don’t like?

As a production team, every shoot is a challenge, as the work process is the same. Therefore, I can’t categorise shoots into likes and dislikes.

What skills and knowledge must a person possess to start a venture such as yours?

Firstly, you need to know the industry well. Have a database of contacts ready, brush up on your communication skills, and cultivate loads of patience. And most importantly, hone your organisation skills – production is all about organisation. Get production knowledge by joining an event school, and later join an event company or production house which will help you develop your production skills. Also, try and meet as many people as you can to increase the size of your database. What’s more, never think any shoot is too small.

 

Categories
Overdose

Relation ships that sail

Jatin Sharma ponders on the frailty of modern-day relationships, and says that love is the heart’s responsibility, not the mind’s.

“I am constantly in love, it’s only that my lover changes,” said Lord Byron, a poet, who was criticised constantly for his conduct in public, and termed as a Casanova in the 19th century. He was considered as a stigma on the British literary society for his flirtatious behaviour.

Who knew that come the 21st century, and most of us will find Lord Byron in us. The more you look around, the more you will see that people are happy changing their relationships like they change their clothes. And that’s because the heart has been replaced  by the mind.

I remember the old movies and I’d fall in love with the love playing out on the screen because it was so pure. Two individuals liked each other and could do anything to be with each other. It was an unspoken love – touching the girl’s hand was an achievement for the boy, their kiss would be depicted by a bee sitting on a flower, flashes of lightning always made them draw closer, albeit accidentally. They wanted to be with each other, but they always exercised caution.  That was a time when love was constant and no lover changed. Lovers died or lovers sacrificed, but love never died.

These days, love dies a natural death every day like the beggar on the street who has not been fed for days. Love has become the last priority in a relationship. Lovers are chosen with ‘fastest fingers first’ being played. And now the smarter we have become, we have also segregated love into several categories: Rebound Love, Time pass Love, Lovable for two months Love, Lovable till I stay in Mumbai Love, Love who I love because he/she is loved by others, Love that is not love but Chalta Hai Love.

‘Chalta hai’ is killing love. We are so confused and so lonely nowadays that we would like things to be chalta hai. We don’t love our lovers, we actually appoint them. Whether she is good looking, whether she dresses well, whether she is considered hot by my friends, whether she is rich, whether she is ‘happening’ – all these questions and more eclipse our very own decision to fall in love.

Plus chalta hai has made that simple kiss a simpler one. We now have such things as a ‘friendly smooch’, a ‘one-day smooch’, a ‘drunk smooch’, and others.

So it is safe to say that relationships are not a big deal anymore. We are so conveniently adding so many words to the dictionary of love, that finding the real meaning is becoming difficult in this book.

Also, we live in an age of ample options. And this realisation of ample options has just made us indecisive and egoistic. We can’t adjust nowadays. We fight and we leave each other. Earlier , if a TV didn’t work properly, people would call someone to repair it, now they just replace it. And we are just reflecting our times and not repairing our relationships, because we feel there are lot of options available. But in the midst of all the options, we forget that for once, we will have to make a choice, rather than rejoicing about all the options we still have. For once we would need to think of ‘us’ and not I. The moment we fall in love and think ‘us’, it’s sorted.

For once, we all need to understand that rather than falling in love, we have to rise in love. Not think so much about it, feel by our heart and not our mind. Because if it’s a heart’s KRA (Key Responsibility Area) to like or not like someone; your mind will make the wrong decisions most of the time.

Jatin Sharma, 26, works in the media and says he doesn’t want to grow up, because if he grows up, he will become like everybody else.

Categories
Eat

A delightful new concierge service

This eating out experience comes at the click of a mouse. Plus, take away reward points for being our reader.
by Rakshit Doshi

In this digital age where we can do anything at the click of a mouse or a tap of the finger, I, as a foodie, was missing something.

Now, there are a million sites where you can get reviews and watch pictures of food joints around you, get directions, even rate them yourselves. But why was nobody doing anything about providing a concierge service for restaurants? If there are travel sites that can book entire holidays for you, there had to be a site that could help you with your dinner reservations. And I was right. In fact, these guys take it a notch higher.

Check out PoshVine.com, a unique website that not only does your bookings for you (with their partnered restaurants) but rewards you for it. I wanted to dig a little deeper, and so I happened to chat with one of the co-founders of the service, Garima Satija. So here’s the dope on this site… PoshVine is not simply a concierge service, but they have a threefold plan.

If you have a table reservation to make, PoshVine will make it for you, and throw in a little something for you and your guests at the table, complimentary of course, like a glass of wine or sangria and even an internal discount on your overall bill. Second, they design and curate culinary experiences for you, like master classes for dessert making, or wine and cheese tasting, and all this for a very reasonable price, too. Again, there is a little something (like high tea and tasting after the class) thrown in for free.

What I really found awesome was that they operate in many cities and are growing across the country. So the third advantage is, say, one was to travel from Delhi to Mumbai, he could hook up with an experience here through PoshVine.com, like the ‘Fort Bay-Area walk’ that they organise and maybe even experience the khau gallis of the city that are not otherwise known to outsiders. So one gets to know the city and its food culture, while they meet some locals as well. Cool, right? And the best thing is that the membership is, you guessed it, FREE!

Plus, you can earn reward points on each booking you do from the site: 100 points for restaurant reservations and 250 for booking ‘experiences’. In fact, Garima was gracious enough to extend some reward points just for you guys. You can earn 1,000 points just by reading this post! So follow the instructions at the bottom of this article and sign up.

I was very happy with this initiative and I am dying to try some experiences, but the service starts only from November 10. Until then, give the site a shot and become a member. It’s not costing you anything, well for the moment at least, since they plan to take away the freebies later, says Garima.

The downside, however small, is the fact that the service is not for the massy restaurants just yet. I mean, we are talking Sofitels and Tridents of the world, but you also have a Spaghetti Kitchen or an Indigo, which is not exactly five starry but for an average earner, but it’s not your weekday haunt either. But they are working on it and they will have a hundred associate restaurants by December 2012.

So here’s wishing PoshVine well and you guys a happy, fresh, new approach to a culinary experience in your city.

The Metrognome.in readers get 1,000 reward points for signing up with PoshVine till November 10. You can use these points to book a table, an experience or something even more exciting. Email us at editor@themetrognome.in to get your coupon code and avail of this special offer.

(Picture courtesy minna-minni.blogspot.com)

 

Categories
Diaries

The wedding story makers

Mumbai is gradually replacing the old mausajis who take care of details at the wedding mandap, by smart, all-involved wedding planners.
by Ritika Bhandari

Part III of the Shaadi Mubarak Diaries

When Shama and Ramith Sharma decided to get married, little did they know what lay in store for them. From booking wedding venues to deciding on a decorator, to getting the innumerable licenses for the band, instead of enjoying the memorable occasion – everything had them screaming with stress.

Had the Sharmas watched the recent Bollywood hit Band Baaja Baaraat, they would have known better and hired a wedding planner. Neha Shroff of Momente Planners says, “With today’s hectic lifestyles, it becomes difficult to plan an entire wedding. To incorporate this changing schedule in your normal lifestyle is a task. So hiring a wedding planner works as the couple and their families can then handle the details.”

Introducing a wedding planner from the first stage of the marriage preparations helps in the long run-up to D-day. While the couple relaxes, the planners wear the anxious faces as they get involved in the minute details of the wedding rigmarole. Shroff says, “With a proper budget allocation, finalising the venues and the theme and design of the wedding becomes easier. Handling the caterers, decorators, florists, entertainers, the mehndi and makeup artists to the choreographer for the Sangeet, everything is handled by the wedding planner.”

Farida Venkat of Amante Wedding Planners says, “From A to Z, a wedding planner has his hands full with the invitation designs, gifts, menu selection to trousseau suggestions. We coordinate everything from the moment the baaraat arrives till the bride’s bidaai ceremony.” It also depends on the couple to see how involved they want the wedding planners to be.

Research analyst Neerja Shah hired a wedding planner to gift herself an entire new wardrobe. “I wanted my trousseau to be unique. And the shopping part of the preparations never tired me, so I shopped with the help of the personal stylist provided by my wedding planner.” Momente Planners provide jewellery services through their sister concern ‘Utsokt’, which specialises in creating one-of-a kind varmalas.

With destination weddings being the flavour of the season, a wedding planner definitely comes in handy. But the main niggling question is the increase in budget while hiring a planner. On this, Ruchita Parelkar of SR Event Planners says, “We believe hiring a planner is a cost-effective approach for a couple. If you have dreamed of a fairytale wedding, then we come in to bring your visualisation to life. We come to couples as their friends and provide them something different.”

So what requests do planners usually get? While Farida believes that every couple is a special one and complying with their demands helps to make their dream wedding possible, Ruchita says, “We have got requests like using only white candles on the wedding ground or getting a bridal outfit which is a combination of olive green, dark maroon and white!” She remembers having to outsource invisible chains from Dubai to hold tents, as the family didn’t want a shabby tent held up by ropes.

With the hectic lifestyle that symbolises Mumbai, couples need the relaxation and breathing space provided by wedding planners. Farida says, “Every person wants to be involved in their wedding preparations and chaos. So if you share this vision with a wedding planner, they will make sure that all the elements are encapsulated and you end up enjoying the wedding.”

‘Diaries’ is a series of stories on a single issue. The ‘Shaadi Mubarak’ Diaries aim to capture the essence of the wedding season in Mumbai. Part III is the concluding part of this series.

 

Categories
Trends

Of reshuffles and survival instincts

Humra Quraishi writes on Delhi’s recent Cabinet reshuffle, and how the common man has more serious issues to think of.

The recent Cabinet reshuffle in Delhi happened and within minutes, one could hear the rumblings of people reacting to the news of over 20 changes in the old team – wherever you went, you could hear people saying, “BJP , SP, BSP or Congress, there are thieves in each one of them!” The reshuffle doesn’t seem to have impressed anybody here, in fact, it is becoming increasingly difficult for politicians to sway today’s Indian with reshuffles and promises, whether at the Cabinet or the municipality level.

Placements and displacements, shifts in portfolio and power, changes and re-changes, moves and  counter moves…they are no longer good distracting tactics. Those days are gone, dear politicians!

The small screen, together with the likes of constant rabble rouser Arvind Kejriwal are responsible for bringing about a greater awareness about what really goes on in the corridors of power. This awareness is nudging the average Indian to look beyond the obvious, crane his neck to look for what goes on behind the faces and the people at centre stage, occasionally glance at the Right too. And with this increased awareness and greater surveillance by the media, skeletons are rapidly tumbling out of several high-profile closets.

Each time I see Arvind Kejriwal on TV, he looks frailer but more determined to fight the good fight. He  is  diabetic, so it is a sheer wonder that he is managing to take on the accompanying stresses of his campaign – and its invariable offshoots – and still going strong with mini or full-blown revolts.

These recent movements have certainly caused a churning in the political landscape, but its gathering momentum could well be derailed not by being trampled by police boots and brute force,  but simply because the man on the street, who can really drive this momentum, has more important things to do – like fight for his survival. Political shifts and rumblings go on almost parallel to the malnourishment and semi-starvation faced by the common man due to rising inflation. The daily  realities and ongoing struggles for survival are what take centre stage for the common man just now, so to expect him to have some more grit for a larger fight is a bit much.

And though I have never been to Egypt, I’ve keenly followed the unrest there, and seeing the average  Egyptian’s well-built form, I remember thinking that they seemed better fed and structured  than us Indians. Perhaps their good health helped them relentlessly march  towards Tahrir  Square. If we had a similar demonstration here, we would get bullied on the way by thugs, or at the very least, faint in the heat.

Humra Quraishi is a senior political journalist based in Gurgaon.

 (Picture courtesy PTI)

Categories
Event

At the iPhone 5 launch

Mahafreed Irani attended the India launch of Apple’s newest and most eagerly-awaited iPhone in Mumbai on Friday at Phoenix Mills.

An announcer on a mini stage that’s been erected in the courtyard of Lower Parel’s Phoenix Mills heralded the launch of a new gadget. “The real moon of Karva Chauth: the iPhone 5 is here,” she said. A long queue of Apple fans had been waiting to buy the iPhone5 on the day of its launch. They’d been standing for over an hour to make sure they lay their hands on the very first phones sold in the country.

Amongst the many standees were Apple fanboys, phone resellers, and office peons and servants that had been delegated to pick up the product for their masters. The contrast was very clear between those who would own the phones and those who were just there in lieu of somebody else.

“I want to be part of the experience. There is a sort of vibrant energy here,” said Shreyam Desai, a student who had been part of another Apple queue in the past. “I stood in line for the iPhone 3G in the US. There was never anything like that in India and now that there is, it’s a very nice experience.”

Another iPhone fan waiting was Siddharth Shetty.

“It’s important for me to be here on the first day. I want to be part of the tradition that Apple has been carrying out in other countries,” he said, referring to the cult-style enthusiasm in which thousands of Apple customers stand for hours and sometimes days outside stores to be among the first people to get their hands on the phone.

In the meantime, reporters and camera crew cramped and pushed each other to get the best shots of actress Esha Gupta of Jannat 2 fame, as she held the phone in her hand, pouting for the cameras. Veena Parikh, a lucky customer was handed the phone, making her one of the first to own it after the official launch in India. She’d been handpicked perhaps because of her interesting story – her husband was buying her the phone as a gift on Karva Chauth.

“She can use it to facetime with our daughter who is in the US,” he smiled.

Mahafreed Irani is a Mumbai-based journalist and co-editor of The Report (youtube.com/thereportlive)

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